What symbols do they use?
Contemporary symbols
Modern symbols – the Nike Swoosh
The 'swoosh' logo of Nike, the world's leading sportswear company
We use symbols today more than ever. They are very useful because people easily recognise them, so companies use them a lot.
When you are shopping you may choose clothes that have a symbol of a well-known designer because that symbol tells you and others something about it, such as how fashionable it is or how good the quality is.
So, a symbol may tell us something about those who are using it: who they are, what they are like and how they want us to see them.